Brunel University

2017 영국 대학 평가(Teaching Excellence Framework, TEC) 에서 은상 수상

• , 영국
• 3년제공립
• 디자인(리서치), 디자인경영, 인류학, 비즈니스, 수학, 경영, 마케팅, 전자공학, 기계공학, 전기공학, 컴퓨터

기본정보

학교종류

3년제공립 

재학생 현황

13,000여명 

학교평가

Computer Science 리서치부문 세계 77위 (2018년)
QS 세계대학 순위 2018• 19 332위
영국 내 순위 44위 (Guardian University Guide 2013년)

 

입학시기

9월 

주요전공

디자인(리서치), 디자인경영, 인류학, 비즈니스, 수학, 경영, 마케팅, 전자공학, 기계공학, 전기공학, 컴퓨터 

학비

2019-20년 기준
학사/석사 약 £16,900
 

기숙사

있음 

캠퍼스환경

브루넬 학생회는 약 100여 개의 클럽과 소모임을 구성과 재정을 지원하여 모든 학생들이 원하는 활동을 할 수 있도록 돕고 있다. 또한 학생 복지를 위해 상담 서비스가 제공되며 NHS(영국 의료보장서비스)의 일반적인 진료 서비스를 제공하는 메디컬 센터가 마련되어 있다. 

웹사이트

http://www.brunel.ac.uk/

SNS

개설과정

Design and Branding Strategy MA

1. 학과소개
이 학과는 영국내에서 높은 명성을 보이는 분야인, 디자인 경영 학과이며, 브루넬 대학교의 유명 학과로 손꼽히는 학과이다.

This MA programme prepares students from design and other creative disciplines to design innovative strategies and act as a catalyst for change in the design, branding and related professions and businesses, education and other organisations.


2. 수업구성

Phase One
A series of theoretical and practical modules as follows:
Design Research, Creativity and Innovation
Main topics include: national and international context of design and creative enterprise; current design, marketing and branding issues; nature and types of design and design research, creativity, branding, visual thinking and communicating; influence of new technology, economics, social, environmental, sustainability, corporate governance, people management and ethical issues; evaluation of design processes and practice, innovation process tools; spectrum of methodological frameworks and tools for hard and soft problems; systems thinking, socio-technical models, cultural issues, supply chain implications; feasibility studies, design audit criteria, formulating strategies and plans; presenting verbal and visual proposals; IT based and other presentation skills, writing skills; research methods, indexes and databases, literature review, using www, hypotheses selecting statistical and OR techniques, questionnaires, surveys, formal and informal interview techniques, using and preparing case studies, scenarios, modelling and forecasting techniques; creative thinking, personal creativity, idea generation methods/stimuli, drawing and sketching, role play, virtual reality; teamwork, cross-functional collaboration, multi-disciplinary working and design leadership; aesthetics and taste, inventors, inventiveness, style leaders.

Design Management and Marketing
Main topics include: a brief history of marketing and design management thinking; definitions of marketing and design management; relationship and synergies required between designers and marketeers; differences between consumer and industrial markets; consumer role and influence; buying behaviour; market segmentation techniques, targeting and positioning; definition, role and difference between products and services in a marketing context; pricing strategies; distribution methods; role of branding and promotion; classical and leading contemporary market research techniques; implication and challenges of international marketing; case studies.; project management principles, design process stages and quality control.

Branding Strategy
Main topics include: a brief history of branding origins; case studies of classic brand campaigns; leading contemporary research in design and branding; relationship and influence of design, corporate image, corporate identity; brand communication, product or service development, brand naming, brand identity, strategy formulation; measuring effectiveness, brand valuation; economic and ethical issues, relationship to corporate strategy, marketing and advertising; managing the branding process; formulating future scenarios.

Design Futures

Main topics include: futures forecasting; forecasting techniques; influences of global and national economy; organisational change issues; social and ethical issues, influence of technology, marketing and branding; innovation drivers; key design research findings.
These modules will provide a thought provoking and challenging underpinning to your subsequent specialist branding project.


Phase Two

You will carry out a specialist project under academic supervision engaging closely with industry and / or the design / branding profession. This project will enable you to gain valuable practical experience and address real design and related challenges. You will be encouraged and taught how to use your personal creativity and problem solving skills to a high professional level.

Running concurrently will be the Design Futures seminar programme in which you will engage with university staff and eminent external visitors to debate contemporary issues and cutting-edge developments in design.


Phase Three

In the third term you will prepare a dissertation in which you address one or more of the important issues identified during your project.
Recent example of dissertations by students taking this course include:
Branding and national identity
Luxury fashion branding
Spiritual branding for boutique hotels

입학요건

영어점수 (IELTS6.0, 6.5, 7.0)
*학과별로 또는 과정별로 좀 차이가 있으나 6.5가 보통

위치

Kingston Lane Uxbridge Middlesex UB8 3PH