2017 영국 대학 평가(Teaching Excellence Framework, TEC) 에서 은상 수상
런던 브루넬대학교는 웨스트 런던(West London)의 억스브리지(Uxbridge)에 있으며, The Complete University Guide 2018에서 발표한 상위 50개 대학 중 한 곳으로 선정되었다. 유학생에게 인기 있는 세계 25개 대학교 중 한 곳이기도 하다. 하나의 캠퍼스로 이루어진 브루넬대학교에는 24시간 개방하는 도서관, 컴퓨터 센터, 완벽한 체육관 및 연습실과 최신식 피트니스 센터, 다양한 교내 상점과 레스토랑, 학생 바, 나이트클럽 등 다양한 학습 및 레크레이션 시설이 갖추어져 있다. 1928년 설립된 브루넬은 미들섹스군의회 부설 직업학교가 당시 한창 팽창 중이던 런던 서부 외곽지역인 액턴으로 이전, 액턴기술학교로 성장한 데서 시작되었다. 액턴기술학교는 런던시의 팽창과 함께 학생수가 급격히 팽창하자 1957년 다수의 신축건물을 확보하면서 새로운 발전의 전기를 맞았다. 당시 구교사를 사용하는 쪽은 전문기술인력 양성을 위한 직업학교로 그대로 남았고 신축교정을 사용하는 쪽은 고급전문기술인 양성을 목표로 하는 브루넬 공과대학으로 나뉘어 각각 별도 성장의 길을 택하게 됐다.
Design and Branding Strategy MA
이 학과는 영국내에서 높은 명성을 보이는 분야인, 디자인 경영 학과이며, 브루넬 대학교의 유명 학과로 손꼽히는 학과이다.
This MA programme prepares students from design and other creative disciplines to design innovative strategies and act as a catalyst for change in the design, branding and related professions and businesses, education and other organisations.
A series of theoretical and practical modules as follows:
Design Research, Creativity and Innovation
Main topics include: national and international context of design and creative enterprise; current design, marketing and branding issues; nature and types of design and design research, creativity, branding, visual thinking and communicating; influence of new technology, economics, social, environmental, sustainability, corporate governance, people management and ethical issues; evaluation of design processes and practice, innovation process tools; spectrum of methodological frameworks and tools for hard and soft problems; systems thinking, socio-technical models, cultural issues, supply chain implications; feasibility studies, design audit criteria, formulating strategies and plans; presenting verbal and visual proposals; IT based and other presentation skills, writing skills; research methods, indexes and databases, literature review, using www, hypotheses selecting statistical and OR techniques, questionnaires, surveys, formal and informal interview techniques, using and preparing case studies, scenarios, modelling and forecasting techniques; creative thinking, personal creativity, idea generation methods/stimuli, drawing and sketching, role play, virtual reality; teamwork, cross-functional collaboration, multi-disciplinary working and design leadership; aesthetics and taste, inventors, inventiveness, style leaders.
Design Management and Marketing
Main topics include: a brief history of marketing and design management thinking; definitions of marketing and design management; relationship and synergies required between designers and marketeers; differences between consumer and industrial markets; consumer role and influence; buying behaviour; market segmentation techniques, targeting and positioning; definition, role and difference between products and services in a marketing context; pricing strategies; distribution methods; role of branding and promotion; classical and leading contemporary market research techniques; implication and challenges of international marketing; case studies.; project management principles, design process stages and quality control.
Main topics include: a brief history of branding origins; case studies of classic brand campaigns; leading contemporary research in design and branding; relationship and influence of design, corporate image, corporate identity; brand communication, product or service development, brand naming, brand identity, strategy formulation; measuring effectiveness, brand valuation; economic and ethical issues, relationship to corporate strategy, marketing and advertising; managing the branding process; formulating future scenarios.
Main topics include: futures forecasting; forecasting techniques; influences of global and national economy; organisational change issues; social and ethical issues, influence of technology, marketing and branding; innovation drivers; key design research findings.
These modules will provide a thought provoking and challenging underpinning to your subsequent specialist branding project.
You will carry out a specialist project under academic supervision engaging closely with industry and / or the design / branding profession. This project will enable you to gain valuable practical experience and address real design and related challenges. You will be encouraged and taught how to use your personal creativity and problem solving skills to a high professional level.
Running concurrently will be the Design Futures seminar programme in which you will engage with university staff and eminent external visitors to debate contemporary issues and cutting-edge developments in design.
In the third term you will prepare a dissertation in which you address one or more of the important issues identified during your project.
Recent example of dissertations by students taking this course include:
Branding and national identity
Luxury fashion branding
Spiritual branding for boutique hotels
영어점수 (IELTS6.0, 6.5, 7.0)
*학과별로 또는 과정별로 좀 차이가 있으나 6.5가 보통
Kingston Lane Uxbridge Middlesex UB8 3PH