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상담예약

카톡상담

견적요청

유학후기

가이드북

공지사항

유학 준비에 꼭 필요한 최신 소식!
세미나, 정책 변경, 이벤트까지 지금 확인해 보세요.

[비즈니스 스쿨 탐방기] University of California--Berkeley (Haas)

2012.10.11 조회 1,471

 

 

 

자 오늘은 University of California의 비즈니스 스쿨인 Berkeley (Haas)의 MBA 과정을 알아보려고 합니다 ^^

미국내 비즈니스 스쿨 통합 랭킹 10위권 안을 유지한 역시나 유명한 학교입니다. MBA의 졸업자들중 70%이상이 졸업과 동시에 취업을 할 정도로 기업에서도 인정하는 학교 중 하나인데요.

졸업자들 평균 연본이 약$114,000 (한화로 약 1억2천!!?) 이나 된다고 합니다. 정말 ㅎㄷㄷ하네요!

 

 

캘리포니아에 위치하고 있는 Berkeley (Haas)의 전경부터 한번 볼까요?

 

 

다음은  Berkeley (Haas)의 전경!

 

 

 Berkeley (Haas)의 심볼의 가을 모습은 어떨까요?

 

 

 

유명한 만큼 많은 분들이 지원하겠죠?

지원자들중 12%만 합격한다는 Hass의 MBA과정 요구사항 부터 체크해볼까요?!

 

 

Application Requirements

필요한 준비서류만 챙겨보면, 영어성적, 성적표, 에쎄이, 추천서2장, GMAT, resume...거기에 Interview까지!!

그리고 언제나 그렇듯 $200의 온라인 지원비!

 

The Fall 2013 application is now open. See the Fall 2013 deadlines.

The following materials are required to apply for the Berkeley-Haas MBA:

Online application

$200 application fee

Current resume (submitted online)

Admissions essays

Two professional letters of recommendation

We require two letters of recommendation and prefer that at least one come from a current employer. Select individuals with whom you have had considerable professional interaction, such as your supervisor or a major client. The title or status of those you select is not important. What does matter is how closely your letter writers have worked with you and whether they can attest to your value as an employee, your professional accomplishments, and your personal qualities and interpersonal skills in an organizational context. For this reason, we strongly discourage academic references. Letters of recommendation from co-workers, someone you have supervised, relatives, or personal and family friends are inappropriate and can be detrimental to the review of your application. Please do not submit more than two letters, and if you choose not to obtain a letter from your current supervisor, be certain to explain why.

Recommenders may submit letters of recommendation either by paper or online.

University transcripts

One official transcript from every college/university/graduate institution you have attended since secondary/high school graduation regardless of length of study. Graduates of non-US institutions must also provide one official degree certificate in the original language. English translations are required if the documents are not in English. Official copies (required for admission) must be issued by the school. For review purposes, only scans or photocopies of official documents may be uploaded or mailed.

Minimum academic requirements for international applicants are a 4-year bachelor's degree or a master's degree (2 years after your bachelor's degree).

GMAT (Graduate Management Admissions Test) score report

All candidates are required to take the GMAT exam prior to the deadline for which they are applying. There is no minimum acceptable GMAT score. We are especially interested in your performance on the quantitative section as an indication of your mathematics proficiency. Please note that the Analytical Writing Assessment (AWA) is required. For fall 2013 admission, we accept official scores from exams taken on or after October 1, 2007. Be sure to have your exam results sent to Berkeley's Full-Time MBA Program, institution code: N2VPT47. You can obtain detailed information about the GMAT by visiting http://www.gmac.com.

See our class profile for last year’s average GMAT score.

Interviews

The Admissions Committee conducts interviews of applicants by invitation only, and we ask that you please refrain from contacting us to request an interview. Interviews are offered both on-campus and in cities around the world.


Detailed instructions are provided in the online application. Please note that paper applications are not available.

* If you are encountering problems with your online application and essays, please check the FAQs.
 

Mail supplemental materials to:
Full-Time MBA Admissions
Haas School of Business
430 Student Services Bldg #1902
Berkeley, CA 94720-1902

 

추가적으로 International 학생들은 필수로 확인하셔야 할 사항!!

 

Minimum Academic Requirements for International Applicants

학부과정 4년+ 고등과정까지 12년 총 16년 과정을 거치셔야 합니다!

The minimum graduate admission requirement includes a bachelor's degree or recognized equivalent from an accredited institution. Graduates of recognized academic institutions outside the United States should have completed degree programs representing a minimum of 16 years of schooling with at least 12 years at the primary and secondary levels.

Required Academic Records

대학 성적표 뿐만 아니라 중/고등학교 과정 영문 증명서까지 필요합니다.

Applicants are required to submit official records from each academic institution attended after secondary/high school. All official academic records must be issued in the original language and accompanied by English translations prepared by the issuing institution.

English Language Proficiency

IELTS 7.0 또는 토플 ibt 의 경우 68 준비하시는 건 알고 계시죠?^^

Applicants who received their degrees in countries other than the US, UK, Australia, or English-speaking Canada are required to take the TOEFL exam or the IELTS. This includes applicants with degrees from Bangladesh, Burma, Nepal, India, Pakistan, Latin America, the Middle East, North Africa, the People's Republic of China, Taiwan, Japan, Korea, Southeast Asia, and most European countries. Only applicants who have completed a full year of US university-level coursework with a grade of B or better are exempt from this requirement. Residence in the US does not waive this requirement.

Your most recent TOEFL score must be at least 570 for the paper and pencil test, at least 230 for the computer-based test (CBT), or at least 68 for the Internet-based test (iBT). The average total score of admitted students entering in 2010 is 110 on the iBT. To have your exam results sent to Berkeley's Full-Time MBA Program, list institution code 4833 and department code 02. If you have taken the IELTS, a band score of 7.0 is the minimum required for consideration. For fall 2013 admission, we only accept official scores from exams taken on or after June 1, 2011.

 

 

이젠 Hass의 MBA의 구성은 어떻게 다른 MBA과정과 다른지 한번 살펴보도록 하겠습니다.

 

Core Courses

 

12개의 필수 프로그램이 있네요.

 

http://mba.haas.berkeley.edu/academics/core.html

The Berkeley MBA curriculum consists of 12 required core courses that provide the analytical tools and essential knowledge to lead effectively. The core courses, which make up about 40 percent of a typical student’s course of study, are all taken in the first year and build upon one another. In nearly every core course, faculty members make significant use of team assignments and projects where students work together in small groups to learn.

Data and Decisions

The objective of this core course is to make students critical consumers of statistical analysis using available software packages. Key concepts include interpretation of regression analysis, model formation and testing, and diagnostic checking. Four hours of lecture and one and one-half hours of discussion per week for seven weeks.

Economics for Business Decision Making (Microeconomics)

Business success depends on the successful positioning of the firm and the management of its resources. The goal of this course is to think systematically about achieving competitive advantage through the management of the firm's resources. We will analyze management decisions concerning real options, cost determination, pricing, and market entry and exit. We will use readings and cases along with class discussion to develop practical insights into managing for competitive advantage.

Leading People

How can you motivate employees to go above and beyond the call of duty to get the job done? How can you be sure that your decisions are not biased? What influence tactics can you use when you do not have the formal authority to tell someone what to do? This course adds to your understanding of life in complex organizations by covering topics spanning the micro (individual level of analysis), the macro (organizational level of analysis), and also topics that integrate these two levels.

Problem Finding, Problem Solving

This new core course teaches you several different modes of thinking in order to find, frame and solve difficult problems that are characterized by volatility, uncertainty, complexity, and ambiguity.

Financial Accounting

This course examines accounting measurements for general-purpose financial reports. An objective of the course is to provide not only a working knowledge but also a clear understanding of the contents of published financial statements. Four hours of lecture and one and one-half hours of discussion per week for seven weeks.

Introduction to Finance

This is an introductory MBA course in investments. Students learn how to value assets given forecasts of future cash flows and about the risk characteristics of different asset classes. The first part of the course focuses on the time value of money. The second part of the course deals with measuring and pricing risk. Finally, the course touches on derivative-basics and capital market efficiency. An effort will be made to tie the theoretical underpinnings to finance to real-world examples.

Marketing Management

This course is designed for students who need to understand the basic concepts and techniques of marketing strategy as a foundation for more advanced study in the area. The course treats marketing from the perspective of strategic analysis and provides a framework for the decisions associated with the management of the marketing function in the modern organization focusing on customer analysis, competitive analysis and the analysis of marketing investments. Four hours of lecture per week for seven weeks.

Leadership Communications

Leadership Communications is a workshop in the fundamentals of public speaking in today's business environment. Through prepared and impromptu speeches aimed at moving others to action, peer coaching, and lectures, students will sharpen their authentic and persuasive communication skills, develop critical listening skills, improve abilities to give, receive, and apply feedback, and gain confidence as public speakers

Operations Management

This course provides a broad overview of strategic, operational and tactical issues facing manufacturing and service companies. Major topics include process analysis, quality management, project management, supply chain management, service systems management, and operations strategy. These issues are explored through lectures, case studies, and videos pertaining to a variety of industries, from fast food to fashion goods to automobile manufacturing to telephone call centers. Four hours of lecture per week for seven weeks.

Macroeconomics in the Global Economy

This course develops and applies models of the world's economies to explain long-run trends and short-run fluctuations in key macroeconomic variables, such as: GDP, wage and profit rates, inflation, interest rates, employment and unemployment, budget deficits, exchange rates, and trade balances. Four hours of lecture per week for seven weeks.

Strategic Leadership

Course covers core topics in strategy, including: selection of goals; the choice of products and services to offer; competitive positioning in product markets; decisions about scope and diversity; and the design of organizational structure, administrative systems, and other issues of control and internal regulation. Four hours of lecture per week for seven weeks.

Ethics and Responsibility in Business

 

Elective Courses

 

12개의 필수 프로그램 추가로 학생의 개인 목표에 맞춰 대략 60%의 커리큘럼을 선택 수업으로 지정하실 수가 있는것이 큰 장점이라고 할 수 있습니다.

 

A central feature of the Berkeley MBA program is its level of flexibility that enables you to customize your studies according to your own goals. An impressive menu of original elective courses comprises 60 percent of the curriculum, meaning you begin to customize your own course of study in the first year of the program. You may choose from a wide variety of constantly evolving electives and dual degree offerings—from within the Haas School and from the wider university—as well as design courses of your own in conjunction with a faculty member. Last year students created courses such as Enterprise in Developing Economics and Managing Internet and Digital Media Products, as well as speaker series on the topics of education leadership and renewable energy.

Economic Analysis and Policy

Game Theory

A survey of the main ideas and techniques of game-theoretic analysis related to bargaining, conflict, and negotiation. Emphasizes the identification and analysis of archetypal strategic situations in bargaining. Goals of the course are to provide a foundation for applying game-theoretic analysis, both formally and intuitively, to negotiation and bargaining; to recognize and assess archetypal strategic situations in complicated negotiation settings; and to feel comfortable in the process of negotiation.

Energy and Environment Markets

Business strategy and public issues in energy and environmental markets. Topics include development and effect of organized spot, futures, and derivative energy markets; political economy of regulation and deregulation; climate change and environmental policies related to energy production and use; cartels, market power and competition policy; pricing of exhaustible resources; competitiveness of alternative energy sources; and transportation and storage of energy commodities.

Business Strategies for Emerging Markets: Management, Investment, and Opportunities

This course helps students to study the institutions of emerging markets that are relevant for managers, analyze opportunities presented by emerging markets, analyze the additional ethical challenges and issues of social responsibility common in emerging markets, and learn to minimize the risks in doing business in emerging markets. This course is a combination of lectures, class participation, and cases. Three hours of lecture per week.

Theory and Institutions of International Trade

The course focuses on determinants of global trade flows, patterns of international competition, and governmental policies affecting international trade. Topics include: tariff and nontariff barriers to trade, industrial policies in declining and emerging industries, strategic trade policy, United States trade law, bilateral and multilateral approaches to trade liberalization, and current issues in international trade policy. Three hours of lecture per week.

Competitive and Corporate Strategy

Examines optimal production and pricing policies for firms in competitive environments; optimal strategies through time; strategies in the presence of imperfect information. How differing market structures and government policies (including taxation) affect output and pricing decisions. Social welfare implications of decisions by competitive firms also explored. Three hours of lecture per week.

Strategy, Structure, and Incentives

Business success depends upon strategy, structure, and incentives. The focus here is on using insights from economics to develop structure, tactics, and incentives to achieve the firm's goals. Competitive advantage is achieved through the management of the firm's resources, as well as those of upstream suppliers, network and alliance partners, and downstream distributors. A major focus of this course is the design and operation of incentive and performance management systems both within the firm and in external contracts. Three and a half hours of lecture per week.

Accounting

Financial Information Analysis

This course provides a framework for business analysis and valuation using financial statement data and shows how to apply this framework to a variety of business decisions. Prerequisite: a good working knowledge of accounting, finance, economics and business strategy. The focus is on integrating key concepts from each of these areas and applying them to financial decision-making.

Corporate Financial Reporting

The course is aimed at users of financial statements. The definition of users is broad and includes lenders, equity analysts, investment bankers, board of directors, mergers and acquisition analysts, hedge fund managers, private equity, corporate/business development manager, and others interested in evaluating and monitoring corporate performance. The course objectives are to develop students' understanding of the environment in which financial reporting choices are made and help them understand GAAP rules so that they can read, interpret, evaluate, and analyze financial statements.

Managerial Accounting

This course is concerned with how a manager uses accounting information within his or her organization. Managers need information to perform three essential functions in an organization: (1) planning operations, (2) controlling and evaluating performance, and (3) making decisions. The purpose of this class is to show what information is needed within an organization, where this information can be obtained, and how this information can be used by managers to plan, control, and make decisions. The course will emphasize that there is no perfect (cost) accounting system and will present the trade-offs that managers have to make between designing systems for reporting, decision-making, control and performance evaluation.

Topics in Taxation

This course will cover various topics in personal or corporate taxation or both. Topics will vary from semester to semester. Three hours of lecture per week.

Finance

Corporate Finance

This course will study the principles underlying alternative financial arrangements and contracts and their application to corporate financial management. In particular, it will examine the impact of incentive, moral hazard, and principal-agent problems that arise as a consequence of asymmetric information, government intervention, managerial incentives and taxes, on financial decisions regarding capital budgeting, dividend policy, capital structure and mergers. Three hours of lecture and one hour of optional discussion per week.

Financial Institutions and Markets

This course will analyze the role of financial markets and financial institutions in allocating capital. The major focus will be on debt contracts and securities and on innovations in the bond and money markets. The functions of commercial banks, investment banks, and other financial intermediaries will be covered, and aspects of the regulation of these institutions will be examined. Three hours of lecture and one hour of optional discussion per week.

Investments

This course will analyze the role of financial markets and financial institutions in allocating capital. The major focus will be on debt contracts and securities and on innovations in the bond and money markets. The functions of commercial banks, investment banks, and other financial intermediaries will be covered, and aspects of the regulation of these institutions will be examined.

Advanced Topics in Corporate Finance

Normative models of financial decisions by business firms, financial regulation and the business firm, and empirical studies in business finance. Three hours of lecture and one hour of optional discussion per week. Two hours of lecture per week.

Advanced Topics in Financial Institutions and Financial Markets

Normative issues in financial institutions, regulation of financial institutions, the analysis of money and capital markets, and empirical studies on financial institutions and financial markets. Topics to be covered will vary. Two hours of lecture per week.

Futures and Option Markets

Normative models for investment management, valuation of securities, behavior of security prices, the function and regulation of security markets, and empirical studies on securities prices and portfolio behavior. Topics covered will vary. Two hours of lecture per week.

Investment Strategies and Styles

Introduction to alternative investment strategies and styles as practiced by leading money managers. A money manager will spend approximately half of the class discussing his general investment philosophy. In the other half, students, practitioner, and instructor will explore the investment merits of one particular company. Students will be expected to use the library's resources, class handouts, and their ingenuity to address a set of questions relating to the firm's investment value. Two hours of lecture per week.

Designing Financial Models That Work

The premise of this course is that spreadsheet financial models are often too big and too complicated to be helpful to real people in real-world organizations. This course focuses on designing spreadsheet financial models that work because they are small (i.e., fit easily on one or two laptop screens), simple (i.e., involve only basic arithmetic), easy to understand (i.e., a non-MBA can follow the thinking shown with no struggle and no assistance), and fast to build (i.e., in an hour or two, once you get the hang of it). Two hours of lecture per week.

Private Equity: Leveraged Buyouts

This class will focus on leveraged buyouts (LBOs), a component of the larger private equity industry, and will offer an introduction and overview to all aspects of leveraged buyouts. Covers all activities performed by investment professionals in an LBO fund, such as deal sourcing, transaction structure, financing, legal negotiation, and portfolio management; private equity fund structure and current issues in private equity.

Behavioral Finance

This course covers elements of behavioral decision theory and its implication in financial markets. The course will start by exploring the psychological processes by which people make judgments and decisions and the heuristics and biases associated with these decisions. The course will also cover the dynamics of asset markets, evaluating how prices are formed by the interaction of traders with different information, opinions and biases within different market structures.

Risk Management

This course provides a comprehensive description and analysis of modern risk management, including organizational issues, regulatory aspects, potential problem areas, and tools to control and manage firm-wide risk with particular emphasis on market, credit, and operational risk. Introduces the foundation for creating an integrated, consistent, and effective risk management strategy. Provides an inside look at many aspects of financial risk management covering policies, methodologies and infrastructure.

Operations

Risk Management via Optimization and Simulations

Survey of the formulation, solution, and interpretation of mathematical models to assist management of risk. Emphasis on applications from diverse businesses and industries, including inventory management, product distribution, portfolio optimization, portfolio insurance, and yield management. Two types of models are covered: optimization and simulation. Associated with each model type is a piece of software: Excel's Solver for optimization and Excel add-in Crystal Ball for simulation.

Decisions, Games, and Strategies

The course considers two techniques for guiding a managerial decision maker who has to make a choice now but will only know later whether the choice was good. Decision analysis helps if the outcome of the choice depends on "nature"; game models help if the outcome depends on human opponents (e.g., competitors). Foundations of the two techniques, and a variety of applications, are studied. Three hours of lecture per week.

Telecommunications

This course is intended for students who wish to gain better understanding of one of the most important issues facing management today--designing, implementing, and managing telecommunication and distributed computer systems. The following topics are covered: a survey of networking technologies; the selection, design and management of telecommunication systems; strategies for distributed data processing; office automation; and management of personal computers in organizations. Three hours of lecture per week.

Management of Organizations

Human Resources Management

A study of the problems and techniques associated with managing the personnel function. Topics include the processes of recruitment, selection, placement, training, and evaluation of people within organizations. The role of the staff manager with respect to the planning, design, and allocation of tasks and people is considered, with emphasis on the implications of research for management problems and policies. Three hours of lecture per week.

Negotiations and Conflict Resolutions

A study of the negotiations process, including negotiations among buyers and sellers, managers and subordinates, company units, companies and organizational agencies, and management and labor. Both two-party and multi-party relations are covered. Course work includes reading, lectures, discussion of case material, and simulations of real negotiations. Emphasis on the role of third parties in resolving disputes. Three hours of lecture per week.

Power and Politics in Organizations

This course addresses the art and science of influence in organizations. Organizations are fundamentally political entities, and power and influence are key mechanisms by which things get done. After taking this course, students are able to:

  • diagnose the true distribution of power in organizations,
  • identify strategies for building sources of power,
  • develop techniques for influencing other,
  • understand the role of power in building cooperation and leading change. Two hours of lecture per week.

Organizing for Strategic Advantage

Examines current models of strategy, structure, process interaction, and their historical foundations. Students will apply current theory to traditional cases and to current examples of organization adaptation in the business press. In addition, the course will examine in detail emerging patterns of strategy, structure, and process--the beginnings of what appear to be "new" organizational forms. Finally, comparisons will be drawn between US and foreign patterns of adaptation. Three hours of lecture per week.

Global Management Skills

This course addresses practical skills for global managers. It examines common issues and best practices for managing a global workforce as well as relations with important customers and partners. Managers with keen strategic insights often fall short when it comes to practical implementation because they lack the skills required to interface effectively with their counterparts from around the world. Generic cross-border management issues are discussed and then applied to specific skill areas, including establishing credibility, building relationships, obtaining information, evaluating people, giving and receiving feedback, training and development, meeting management, motivation, persuasion, sales and marketing, negotiation, and conflict resolution. Beyond such person-to-person skills, global organization development and consulting skill areas such as multicultural team building, technology transfer, innovation, and change management are also covered. Geographical examples are drawn from Asia, Europe, Latin America, Russia, and the Middle East. Three-and-a-half hours of lecture per week.

Marketing

Consumer Behavior

Examines concepts and theories from behavioral science useful for the understanding and prediction of market place behavior and demand analysis. Emphasizes applications to the development of marketing policy planning and strategy and to various decision areas within marketing.

Marketing Research: Tools and Techniques for Data Collection and Analysis

This course develops the skills necessary to plan and implement an effective market research study. Topics include research design, psychological measurement, survey methods, experimentation, statistical analysis of marketing data, and effective reporting of technical material to management. Students select a client and prepare a market research study during the course. Course intended for students with substantive interests in marketing.

Strategic Brand Management

The focus of this course is on developing student skills to formulate and critique complete marketing programs including product, price, distribution and promotion policies. There is a heavy use of case analysis. Course is primarily designed for those who will take a limited number of advanced marketing courses and wish an integrated approach.

Information- and Technology-Based Marketing

Information technology has allowed firms to gather and process large quantities of information about consumers' choices and reactions to marketing campaigns. However, few firms have the expertise to intelligently act on such information. This course addresses this shortcoming by teaching students how to use customer information to better market to consumers. In addition, the course addresses how information technology affects marketing strategy. Three hours of lecture per week.

High Technology Marketing Management

High technology refers to that class of products and services which is subject to technological change at a pace significantly faster than for most goods in the economy. Under such circumstances, the marketing task faced by the high technology firm differs in some ways from the usual. The purpose of this course is to explore these differences.

Integrated Marketing Communication

A specialized course in advertising, focusing on management and decision-making. Topics include objective-setting, copy decisions, media decisions, budgeting, and examination of theories, models, and other research methods appropriate to these decision areas. Other topics include social/economic issues of advertising by nonprofit organizations. Two hours of lecture per week.

Channels of Distribution

The success of any marketing program often weighs heavily upon its co-execution by members of the firm's distribution channel. This course seeks to provide an understanding of how the strategic and tactical roles of the channel can be identified and managed. This is accomplished, first, through studying the broad economic and social forces which govern the channel evolution. It is completed through the examination of tools to select, manage and motivate channel partners. Two hours of lecture per week.

Global Marketing Strategy

This course will cover a wide variety of topics relating to the management of international marketing strategy, including frameworks for developing international marketing strategy; sources and sustainability of competitive advantage; international market structure analysis; market entry strategy; and integration of marketing strategy with other functional strategies. Two hours of lecture per week.

Strategic Marketing Planning

Strategic planning theory and methods with an emphasis on customer, competitor, industry, and environmental analysis and its application to strategy development and choice. Three hours of lecture per week.

Business to Business Marketing

The majority of investments, consulting projects, and business challenges focus on industrial goods and services. Consequently, it is important to become familiar with industrial marketing and the unique issues one encounters when marketing to organizations rather than to households or individual consumers. This course allows you to experience the application and value of B2B concepts and techniques in a complex industrial marketing environment. You will learn to use "INDUSTRAT: The Strategic Industrial Marketing Simulation," a tool developed at INSEAD. Many top business schools and Fortune 500 corporations use INDUSTRAT for training and simulation of scenarios specific to their industry. Three hours of lecture per week.

Channels of Distribution

The design and management of sales and distribution channels are critical components of business strategy and key elements in organizing and implementing marketing strategy. This course aims to introduce frameworks for effective design, implementation, and management of channel networks and systems. Issues discussed will include selection of types of channel intermediaries, number of tiers of resellers to be used, targeted intensity of market coverage, desired channel length and breadth, and the terms of contracts between channel members. Types of channel members discussed include wholesalers, dealers, distributors and retailers. The course also covers franchise systems, multiple and hybrid channel systems, direct sales channels, and the sales force. The design and management of international channels will also be covered. The course will be extremely useful for those intending to pursue a career in marketing or corporate strategy development. Three-and-a-half hours of lecture per week.

Marketing Research

This course examines the role of systematic information gathering in providing sound decision guidance for managers. It helps students appreciate the potential contributions and limitations of market research data. Emphasis will be placed on both qualitative and quantitative aspects of marketing research and how they help managers in addressing substantive marketing problems such as: market segmentation, estimating market potential, forecasting market demand, developing advertising and pricing practices policies, and designing and positioning new products.

Business and Public Policy

Business and Public Policy

Introduction to political economy, the role of government in a mixed economy, business-government relations, the public policy process, regulation of business, corporate political activity and corporate governance. Compares United States corporate governance systems, public policies and political system to those of Western Europe and Japan. Three hours of lecture per week.

Corporate Environmental Strategy and Management

Prepares students to think of strategic business opportunities present in the need to conserve resources and solve environmental problems. Topics include market and nonmarket drivers of beyond compliance environmental strategy; management tools and system design technologies and concepts; and techniques for translating environmental factors into effective business strategies. Two hours of lecture per week.

Media and Entertainment: Economics, Strategy, and Policy

An introduction to the economics of media and entertainment industries. Examines economic tools to understand some of the peculiarities of business that impact the nature of contracting, and the organization of firms and markets. Based on an understanding of the basic economic issues, the course will provide an overview of public policy issues and will explore diverse strategic responses. Three hours of lecture per week.

Global Strategy and Multinational Enterp

Identifies the management challenges facing international firms. Attention to business strategies, organizational structures, and the role of governments in the global environment. Special attention to the challenges of developing and implementing global new product development strategies when industrial structures and government policies differ. Efficacy of joint ventures and strategic alliances. Implications for industrial policy and global governance. Three hours of lecture per week.

International Business

This course focuses on the challenges, opportunities and risks of doing business in emerging market economies, with particular emphasis on China and India. The course is designed to enhance students' ability to start, manage, lead and invest in businesses operating in emerging markets. Emerging markets are home to nearly 80% of the world's population and are expected to account for nearly half of global GDP growth over the next 25 years. The course will analyze emerging markets from several different perspectives-the perspective of multinationals from advanced industrial countries seeking to grow and/or to reduce costs through operations in emerging markets; the perspective of local firms and indigenous entrepreneurs seeking to build world-class businesses; and the perspectives of policymakers in both developed and emerging market economies seeking to understand and respond to globalization.

Real Estate

Real Estate and Urban Land Economics

Intensive review of literature in the theory of land use, urban growth, and real estate market behavior; property rights and valuation; residential and nonresidential markets; construction; debt and equity financing; public controls and policies. Three hours of lecture and one hour of optional discussion per week.

Seminar in Urban Economic Resource Policy

The interaction of the private and public sectors in urban development; modeling the urban economy; growth and decline of urban areas; selected policy issues: housing, transportation, financing, local government, urban redevelopment and neighborhood change are examined. Three hours of lecture per week.

Real Estate Financing

Students will be introduced to the fundamentals of real estate financial analysis, including elements of mortgage financing and taxation. The course will apply the standard tools of financial analysis to specialized real estate financing circumstances and real estate evaluation. Three hours of lecture and one hour of optional discussion per week.

Seminar in Real Estate Investment Analysis

Analysis of selected problems and special studies; cases in residential and non-residential development and financing, urban redevelopment, real estate taxation, mortgage market developments, equity investment, valuation, and zoning. Three hours of lecture per week.

Housing and the Urban Economy

This course considers the economics of urban housing and land markets from the viewpoints of investors, developers, public and private managers, and consumers. It considers the interactions between private action and public regulation--including land use policy, taxation, and government subsidy programs. We will also analyze the links between primary and secondary mortgage markets, securitization, and liquidity. Finally, the links between local housing and related markets--such as transportation and public finance--will be explored. Three hours of lecture per week.

Innovation and Design

Introduction to Management of Technology

This course gives students an overview of the main topics encompassed by management of technology. It includes the full chain of innovative activities beginning with R&D and extending through production and marketing. Why do many existing firms fail to incorporate new technology? What are the success factors at each stage of innovation? The course introduces students to Haas and College of Engineering faculty working in the relevant areas and student projects at leading high tech firms. Three hours of lecture per week.

Biotechnology Industry Perspectives and Business Development

This course is designed to examine the strategic issues that confront the management of the development-stage biotech company, i.e., after its startup via an initial capital infusion, but before it might be deemed successful (e.g., by virtue of a product launch), or otherwise has achieved "first-tier" status. The intention is to study the biotech organization during the process of its growth and maturation from an early-stage existence through "adolescence" into an "adult" company.

Strategic Computing and Communications Technology

Factors strongly impacting the success of new computing and communications products and services (based on underlying technologies such as electronics and software) in commercial applications. Technology trends and limits, economics, standardization, intellectual property, government policy, and industrial organization. Strategies to manage the design and marketing of successful products and services. Three hours of lecture per week.

Design as Strategic Management Issue

This course is a study of product design, facilities design, and corporate identity design. It will cover how these design strategies are integral to product development and influence customer satisfaction, quality issues, manufacturing procedures, and marketing tactics. Two hours of lecture per week.

International Trade and Competition in High Technology

This course looks at who is winning or losing and why in international competition in high technology industries. It will emphasize the interaction between business strategies and the economic and political variables that shape the development and diffusion of new technologies. Two hours of lecture per week.

Management of Technology - Doing Business in China

This course prepares students to found a startup business in China or to work with an MNC in China, develops their critical analysis and strategic decision tools and skills needed to compete in the world's most dynamic emerging market, and provides access and useful introductions/Guanxi to aid future business development in China. Two hours of lecture per week.

Managing Innovation and Change

This course is designed to introduce students to the innovation process and its management. It provides an overview of technological change and links it to specific strategic challenges; examines the diverse elements of the innovation process and how they are managed; discusses the uneasy relationship between technology and the workforce; and examines challenges of managing innovation globally.

Managing the New Product Development Process

An operationally focused course that aims to develop the interdisciplinary skills required for successful product development. Through readings, case studies, guest speakers, applied projects, and student research, students discover the basic tools, methods, and organizational structures used in new product development management. Course covers process phases: idea generation, product definition, product development, testing and refinement, manufacturing ramp-up and product launch. Three hours of lecture per week.

Project Management Case Studies

This course presents case studies of projects that required intervention to avert catastrophic failure. Students will discuss case studies and review real management problems of major corporations. They will create strategic plans to alleviate problems and learn how to manage a large project to a successful completion. Two hours of lecture per week.

The Business of Nanotechnology

The field of nanotechnology, at most ten years old, has emerged as an important new area for investment and business opportunity, and one that is already having an impact in many industries. Both established companies and young startups are developing businesses based on innovations in nanostructures and nano-scale developments in materials science, information technologies, and the life sciences. The course provides a comprehensive overview of the core elements in this emerging field, specifically the scientific and technical basis of nanotechnology, the emerging business opportunities, and the policy issues that represent both threats and opportunities to nanotechnology investors, innovators, and entrepreneurs. A central goal of the course is to improve understanding of how the confluence of technological innovation, market forces and venture finance drives new technology ventures. Two hours of lecture per week.

Innovation in Services and Business Models

Most of the economic activity in developed economies is services-based. Yet most of our knowledge about innovation is based upon products, not services. This course addresses this gap in knowledge by examining services innovation, primarily within the IT context. It will also focus upon the business model in creating and managing innovation in services businesses. We will also consider how product-based businesses can-or cannot-transition to service-based businesses. Two hours of lecture per week.

The Future of IT

This course, when combined with its follow-on course (Innovation and Entrepreneurship in Information Technology), is intended to be the "capstone" strategy and general management course for students interested in pursuing careers in the global information technology industry. Students will benefit the most from taking the two courses in sequence.

This course is an introduction to evaluating strategic options and their consequences, anticipating the perspectives of various industry players, and viewing the IT industry through the eyes of a general manager or CEO of an IT firm. Students will analyze the role of regulatory, technological, economic, and market forces in shaping the information technology industry structure, value chain, business and operating models, competitive strategy and dynamics, and barriers to entry. Special emphasis is placed on identifying new opportunities and understanding the challenges for startups and other new entrants. Two hours of lecture per week.

Innovation and Entrepreneurship in Information Technology

Most innovations fail. Yet companies that don't innovate die. Managing innovation thus constitutes one of the most difficult and critical tasks facing a manager. Nor is this solely the concern of high tech companies-companies in traditionally "low tech" businesses such as consumer packaged goods find that innovation translates directly into growth in new businesses, and better profits in existing businesses. The goal of the course is to identify the sources of innovative success and failure inside corporations, and how companies can develop and sustain a capability to innovate. The course addresses five main topics:

  • Understanding disruptive technology, a theory of why great companies fail in managing certain types of technological change;
  • how a successful business model is a barrier to change, as well as a source of advantage;
  • how companies can overcome barriers to change and where they Look for new ideas-university research, military research, individual inventors, and corporate discovery processes;
  • Alternative ways that companies have tried to escape the limits of their current business, including incubators, spin-offs, and corporate venture capital that attempt to sustain a company's success;
  • Ways companies can experiment with their business model, limits on companies' abilities to do this, and how those might be overcome. Two hours of lecture per week.

Managing Innovation and Change

Most innovations fail. Yet companies that don't innovate die. Managing innovation thus constitutes one of the most difficult and critical tasks facing a manager. Nor is this solely the concern of high tech companies-companies in traditionally "low tech" businesses such as consumer packaged goods find that innovation translates directly into growth in new businesses, and better profits in existing businesses. The goal of the course is to identify the sources of innovative success and failure inside corporations, and how companies can develop and sustain a capability to innovate. The course addresses five main topics:

  • Understanding disruptive technology, a theory of why great companies fail in managing certain types of technological change;
  • how a successful business model is a barrier to change, as well as a source of advantage;
  • how companies can overcome barriers to change and where they Look for new ideas-university research, military research, individual inventors, and corporate discovery processes;
  • Alternative ways that companies have tried to escape the limits of their current business, including incubators, spin-offs, and corporate venture capital that attempt to sustain a company's success;
  • Ways companies can experiment with their business model, limits on companies' abilities to do this, and how those might be overcome. Two hours of lecture per week.

Business and Technology for Sustainable Development

This course is tailored to students pursuing an international career in economic development, international business, or entrepreneurship in developing regions. The course draws on economic development theory, business cases, and project evaluation techniques (finance, marketing) to provide a holistic view of the role of business and technology in sustainable economic development. Students will learn and apply conceptual frameworks and practical tools, utilizing examples from diverse economic sectors such as telecommunications, renewable energy, information technology, and agriculture. The course will review the role of technology and innovation in promoting economic development and as a source of competitive advantage for firms. The course is structured to evolve from a "macro" view of economic development (countries and regions) to a "micro" or business-level view (companies, markets, and projects). We will also discuss special topics such as microfinance, sustainability, clean energy, public-private partnerships, and the impact of globalization on international business. Two hours of lecture per week.

Technology Strategy

This course is concerned with business strategy for industries heavily involved with information and communications technology. Factors that are particularly important for such industries: economies of scale, network effects, switching costs, complementarities, intellectual property, standardization, government policy, and other strategic issues. The course will be of interest to students expecting to develop and market new computing and communications products and services in a multi-vendor environment, as well as those expecting to manage such organizations. Two hours of lecture per week.

Innovation in Telecommunications and New Media

This course is intended for students who wish to gain better understanding of one of the most important issues facing management today-designing, implementing, and managing telecommunication and distributed computer systems. The following topics are covered: a survey of networking technologies; the selection, design, and management of telecommunication systems; strategies for distributed data processing; office automation; and management of personal computers in organizations. Three hours of lecture per week.

Corporate Social Responsibility

Strategic CSR and Consulting Projects

Discusses the field strategic of CSR through a series of lectures, guest speakers, and projects. It will examine best practices used by companies to engage in socially responsible practices. It will provide students with a flavor of the complex dilemmas one can face in business in trying to do both "good for society" and "well for shareholders." It looks at CSR from a corporate strategy perspective and how it supports core business objectives, core competencies, and bottom-line profits. Three hours of lecture per week.

Metrics of Sustainability

Effective management in business now takes into account a wide range of criteria relating to the financial, environmental, and social implications of business operations. Research indicates that a strategic commitment to sustainability has clear implications for the corporate bottom line. This course exposes students to the complex field of corporate and product specific sustainability measures, exploring metrics in all three legs of the sustainability stool (financial, environmental and social). In projects with real companies, students will help their clients answer sustainable metric challenges, such as: carbon accounting; measuring socially responsible investing; and measuring the sustainability of suppliers. Students will emerge ready to develop and implement strategic sustainability metric programs as a viable and necessary business strategy. Two hours of lecture per week.

Social Enterprise and Entrepreneurship

This course will explore the spectrum of activity in the growing social enterprise arena, where business models and market-driven approaches s are increasingly being used to create both social and economic benefits to society. Topics covered will include social entrepreneurship using for-profit, nonprofit, hybrid, and cross-sector models; investor and capital formation issues; international development and globalization; technology and innovation; and microfinance as a case study in social enterprise. Three hours of lecture per week.

Social Investing: Recent Finding in Management and Finance

Once considered an aside in the investment world, social investing has begun to attract significant attention from academics. Some of the issues raised by social investors bring fresh light to controversies in investment and management theory. Moreover, concerns over globalization and climate change have challenged the widely-held view that social and environmental concerns must be subordinated to financial ones in capital allocation decisions. This course will review e